The San Antonio Economic Development Foundation (SAEDF) is a private, nonprofit organization that assists business and industry in locating and expanding into the San Antonio area. SAEDF is supported by its partners (City of San Antonio, Bexar County, CPS Energy, SAWS) and more than 165 Board Members. SAEDF is governed by an Executive Committeerepresented by the business and corporate leadership of San Antonio. Since 1975, SAEDF has assisted over 450 companies with their location and/or expansion plans, creating more than 110,000 jobs for San Antonians. Specifically in the last five years, SAEDF has assisted 114 companies resulting in 25,200 new jobs and creating a total economic impact of more than $5.5 billion.

SAEDF is leading the Economic Competitiveness cause area of SA2020, the city’s community vision to improve San Antonio by the year 2020. A strong economic base and a skilled workforce create the resources required for San Antonio to achieve its potential as a world-class city. SAEDF focuses on San Antonio’s economic competitiveness and works alongside lead partners in other vision areas such as downtown development and education to catalyze change through collective impact.

At SAEDF, we provide businesses with information to assist in the analysis of establishing or relocating a facility in San Antonio. Professional assistance with relocation analysis is handled with confidentiality and at no cost to our clients.

SAEDF services include

  • Analyze labor market
  • Arrange community briefing and custom city tours
  • Introduce / meet with community partners
  • Identify and package all local / state incentives applicable to your business
  • Organize any specialized market research
  • Follow through with the development process

Recent SAEDF locations include

Company Jobs Service
IBEX Global 1,000 IT/Business Process Outsourcing (BPO)
Dollar General Corporation 538 Distribution
Alorica 400 IT/Business Process Outsourcing (BPO)
Indo-MIM 330 Manufacturing – Automotive
Cytocentrics 300 Healthcare/Bioscience
Oracle Corporation 200 IT/Business Shared Services
FMC Technologies 160 Manufacturing – Oil & Gas
root9B 100 Cybersecurity
Amazon 100 Logistics/Distribution



The mission of the San Antonio Economic Development Foundation is to lead the development and diversification of the San Antonio regional economy through the recruitment and expansion of quality employers and job producing investments.


An energetic, committed staff and the synergism derived from the diverse talents of an active Board of Directors and Executive Committee have seen SAEDF emerge as a respected leader in the highly competitive business recruitment process.

saucedo_herrera small

Jenna Saucedo-Herrera / President & Chief Executive Officer (CEO)

Jenna Saucedo-Herrera joined the San Antonio Economic Development Foundation (SAEDF) as president and chief executive officer in July 2016. Saucedo-Herrera is responsible for advancing the diversification and growth of the San Antonio regional economy through domestic and international business development, partnerships and market strategies. She leverages her deep understanding of San Antonio’s authentic heritage and unique value proposition to attract new job producing investments and support the growth and expansion of local companies.

Before joining SAEDF, Saucedo-Herrera served as Vice President of Public Affairs and Brand Management for CPS Energy, the largest municipally-owned electric and gas provider in the nation. During her tenure, she oversaw the economic development, corporate communications, marketing and corporate responsibility functions for the organization. Saucedo-Herrera joined CPS Energy in 2008, and held leadership roles in Corporate Affairs, Human Resources, and Information Technology Services.

Saucedo-Herrera received the “2015 Women in Leadership Award” from the San Antonio Business Journal, was acknowledged by the San Antonio Express News in their “2016 Women Who Run San Antonio” feature, and has also been recognized as a Distinguished Alumna by St. Mary’s University.

Saucedo-Herrera holds a Bachelor of Business Administration in Marketing Management from St. Mary’s University and is also a graduate of the Rice University Executive Education program. She is a member of Leadership San Antonio 41 and a graduate of the San Antonio Hispanic Chamber of Commerce Alex Briseno Leadership Development Program. Saucedo-Herrera also serves on community boards and councils including the Free Trade Alliance, EPIcenter, Business Careers High School, and United Way Emerging Leaders.

Tom Long
(210) 802-4901

Tom Long / Executive Vice President of Business Recruitment

Tom Long joined SAEDF in November 2012 as Executive Vice President of Business Recruitment. With 30 years in economic development, Tom has worked in both the private and public sectors for local governments, utilities, chambers of commerce and private economic development organizations in North Carolina, South Carolina and Texas. As Executive Vice President, Mr. Long leads the team that recruits new business and industry to the San Antonio metropolitan area. Tom is also the Foundation’s subject matter expert in IT/IS/Cyber. With 12 years of experience in the electric utility industry, Tom was instrumental in securing the San Antonio data center operations of Microsoft, Texas Cryptologic Center, Chevron, and American Funds/Capital Group, to name a few.

Mr. Long earned a Bachelor’s degree in Geology from the University of North Carolina at Wilmington and a Master’s Degree in Economic Geography from the University of North Carolina at Chapel Hill. In 2001, Tom earned the professional designation of Certified Economic Developer from the International Economic Development Council (IEDC). He is an active member of IEDC, the Industrial Asset Management Council, the Southern Economic Development Council, and currently serves as Treasurer of the Texas Economic Development Council.

Michelle Boggs
(210) 802-4911

Michele Boggs / Vice President Business Retention & Expansion

Michele Boggs is responsible for leading the Business Retention & Expansion (BRE) Program, which is designed to help retain and grow local companies in the San Antonio metropolitan area. Prior to joining SAEDF, Boggs worked as a Research Analyst for the Texas Comptroller of Public Accounts. There she was a contributing author and researcher on various studies including the Financial Allocation Study for Texas (FAST) and the Texas in Focus series, which analyzed factors affecting the state of Texas’ economy and economic development issues unique to the various regions of the state.

Boggs holds a Master’s of Arts Degree and a Bachelor’s Degree from Texas State University.

(210) 802-4919

Reynaldo Cano / Vice President of International & Business Recruitment

Reynaldo Cano serves as Vice President of International and Business Recruitment, focusing on SAEDF’s international recruitment efforts. Prior to joining SAEDF, Cano worked as the International Business Manager for the City of San Antonio Economic Development Department. With the City, Cano worked to attract foreign direct investment to San Antonio and provided support to City officials on international trade and foreign direct investment issues. Cano collaborated with SelectUSA traveling on investment promotion missions to India, China, Spain, Japan, Canada, Germany and Mexico. He was a member of the team that founded innovative programs like the Casa San Antonio and the Export Leaders program. In 2004, Cano received the designation of Certified Global Business Professional from the North American Small Business International Trade Educators.

Born in Mexico City, Cano grew up in San Antonio and attended The University of Texas at San Antonio where he received his Bachelor of Business Administration in Marketing and his Masters of Business Administration in International Business.

(210) 802-4861

Daniel Chavez / Vice President of Business Recruitment

Daniel Chavez joined The San Antonio Economic Development Foundation in June 2015 as Vice President of Business Recruitment. Chavez is focused on recruiting new business to the San Antonio area, stimulating the local economy through job producing investments. Before coming to SAEDF, Chavez was the Assistant Vice President of Economic Development for the San Antonio Chamber of Commerce. While with the Chamber, Chavez co-managed Chamber committees, served as a liaison and advocate for military affairs, and worked to organize, fundraise, and plan annual Chamber events.

Chavez attended Angelo State University where he received a Bachelor’s degree in Political Science.

Tracey Campos
(210) 802-4913

Tracey Campos / Assistant Vice President Special Projects/Business Retention & Expansion

Tracey Campos joined SAEDF in March 2014 as Project Manager and was promoted to Assistant Vice President in May 2015. She is responsible for supporting local business through the Business Retention and Expansion program. Campos also serves as Project Manager for the San Antonio Strategic Plan for Economic Development. Prior to joining SAEDF, Tracey worked as Project Associate for MTS Technologies in Training and Development supporting Military, Federal and Commercial projects. She also brings Sales and Business Management experience from USAA.

Tracey graduated from Northeastern University with a Masters in Project Management and Organizational Communication. She has a BA in Business Management.

sherman_colin small
(210) 802-4864

Colin Sherman / Research Analyst

Colin Sherman serves as the Research Analyst for the SAEDF. He is responsible for the management of research and data analysis for the SAEDF as well as supporting the research behind corporate recruitment, local business retention & expansion programs and projects ongoing within the SAEDF.

Colin was born in El Paso, Texas and holds a Bachelor’s degree in Government from New Mexico State University. He also holds a Master’s degree in Public Administration and Urban Planning from the University of Texas at El Paso. Colin is the co-author of two published academic journal articles, in the field of transportation policy, and comes to the SAEDF after having served as the Research Analyst for the City of Schertz Economic Development Corporation.

Bobbi Lutz
(210) 802- 4889

Bobbi Lutz / Office Manager & Executive Assistant to the President

Elsie Brooks
(210) 802-4863

Elsie Brooks / Accounting & Executive Assistant

Ruth Trevino
(210) 802-4857

Ruth Trevino / Executive Assistant & Project Coordinator

(210) 802-4865

Jamie Bloodsworth / Communication and Membership Project Assistant