Romanita Matta-Barrera joined SAEDF in 2016. As the Executive Director of SA Works, she leads efforts to align education, workforce and economic development with the talent needs of San Antonio’s current and future employers. Prior to joining SAEDF, Matta-Barrera served as president and CEO of Fluent Strategy Group for eight years working on strategic initiatives, federal funding, public policy and multicultural marketing and advocacy with clients such as H-E-B, AARP and the AARP Foundation Tax-Aide, AVANCE National, SER National, and Zero-to-Three. Her career has taken her from serving San Antonio job-seekers with SER Jobs for Progress to shaping education policy in Washington, D.C. as Deputy Director of the White House Initiative on Educational Excellence for Hispanic Americans and Director of Hispanic Outreach and Communications at the U.S. Department of Education. Matta-Barrera serves as Board Secretary for Family Services Association and serves as an Advisory Council member for the UTSA Center for Educational Leadership, Policy and Professional Development. She has also served as chair on the Education Committee for the San Antonio Chamber of Commerce federal legislative advocacy trip. Matta-Barrera is a graduate of The University of Texas at Austin, with degrees in Government and Latin American Studies.