President & Chief Executive Officer
Jenna Saucedo-Herrera joined the San Antonio Economic Development Foundation (SAEDF) as president and chief executive officer in July 2016. In this capacity, she is responsible for advancing the diversification and growth of the San Antonio regional economy through domestic and international business development, partnerships and market strategies. Before joining SAEDF, Saucedo-Herrera served as Vice President of Public Affairs and Brand Management for CPS Energy where she oversaw the economic development, corporate communications, marketing, and corporate responsibility functions for the organization. Saucedo-Herrera has received accolades including: the “2015 Women in Leadership Award” and the “2017 40 Under 40: Woman of the Year Award” from the San Antonio Business Journal, acknowledgement by the San Antonio Express News in their “2016 Women Who Run San Antonio” feature, and recognition in Culturemap’s “Top Texans Under 30”. She is an alumna of St. Mary’s University, with a Bachelor of Business Administration in Marketing Management. Saucedo-Herrera also serves on several community boards and councils including: San Antonio Chamber of Commerce, Visit San Antonio, Free Trade Alliance, EPIcenter, San Antonio Medical Foundation, Southwest Research Institute (SwRI) Advisory Trustee, Alamo Academies and BiomedSA.