Executive Vice President, Marketing & Strategy
Erica Hurtak joined the San Antonio Economic Foundation (SAEDF) team in April of 2017. As leader of the Marketing & Strategy team, Erica oversees all marketing, advertising, and public relations efforts as well as strategic planning and business intelligence. Before coming to the SAEDF, her consulting practice created brand and advertising strategies, developed traditional and social media plans, and executed membership strategies for local small businesses and non-profits. She also served on major initiatives during her eight years with USAA, including the 2014 brand revitalization and the expansion of the sports sponsorship portfolio into the NFL and national media. Erica has a Bachelor of Arts in Communication and Marketing from the University of Texas San Antonio, and a Master of Arts in English and Communication from Our Lady of the Lake University. She currently serves on the board of the Fiesta San Antonio Commission and on the Visit San Antonio and SA2020 Marketing Committees.