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Hulu makes it official: San Antonio to get new viewer experience HQ

Hulu has now confirmed that San Antonio is its choice for a new viewer experience operations headquarters, although officials with the California-based media streaming company said the deal is contingent on the approval of multiple incentive packages.

“With its vibrant culture and large and diverse talent pool, we’re incredibly excited to partner with the city to make San Antonio home to our viewer experience operations,” said Ben Smith, head of experience for Hulu, in a statement obtained by the Business Journal.

The deal requires the city and county to vote on separate incentive packages.

Bexar County commissioners are expected to vote on April 18 to direct staff to negotiate a tax abatement agreement with Hulu. That package will likely include a 10-year, 90 percent real and personal tax abatement in return for Hulu placing the new headquarters in San Antonio.

On April 20, the San Antonio City Council is set to vote on a separate incentive deal, which is expected to include a six-year, 100 percent tax abatement on real and personal property, as well as nomination for the project as a Texas Enterprise Zone project.

City officials said its tax-abatement proposal is tied to specific milestones for investment and job creation. The company would be obligated to create 500 new jobs over three years and support communitywide digital inclusion incentives.

Texas Gov. Greg Abbott said a Texas Enterprise Fund grant offer of nearly $1.3 million has been extended to Hulu.

Hulu officials said the new jobs will include positions in management, training and customer support.

San Antonio leaders have courted Hulu for several months. The company had narrowed its choices to the Alamo City and Albuquerque, New Mexico.

Mayor Ivy Taylor confirmed on Wednesday that Hulu had agreed in principle to develop its new campus in San Antonio but that there were “still a few hurdles to cross" at that time.

Bexar County Judge Nelson Wolff told me on March 30, “We are getting close. Real close. There are still a couple of pieces that they are working on.”

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